Choose PPC support when a marketer needs reports, search-term or placement notes, landing-page checks, UTM checks, and a clear list of campaign questions. Choose social media support when an approved calendar needs posts queued, assets and links matched, and comments or inbox messages sorted. Both roles prepare work for review; neither takes over spend, brand, or publishing decisions.
A clear split gives the assistant a source to follow and gives the owner a smaller set of decisions to review. The lanes can support the same team without inheriting each other’s authority.
Export approved reports, collect screenshots, check search terms, placements, landing pages, and UTMs, and write held questions for review. The marketer retains spend, targeting, bids, tracking, final ad copy, and launch decisions.
Match approved captions, assets, links, dates, and channels; queue posts; sort comments and inbox items; and make the weekly social status easier to review. The owner retains voice, replies, offers, and publication decisions.
Use the smallest role that matches the next repeatable job. A title cannot turn a vague source or a held public decision into safe delegated work.
Campaign reports, search-term or placement notes, landing-page checks, UTM checks, or creative-and-offer QA need a review packet.
An approved calendar, post queue, asset folder, comment queue, or inbox needs orderly handling.
Is the immediate bottleneck campaign review or approved channel work?
Named campaigns, report views, landing-page and UTM rules, approved offer and claim rules, checklists, and marketer review notes.
An approved calendar, captions, assets, channel and date rules, link notes, reply examples, escalation rules, and publishing owner.
If the inputs are not written down, prepare the lane before recruiting.
A source-linked export, screenshot folder, search-term or placement note, landing-page check, campaign QA log, or held-question list.
A queued-post record, matched caption, asset and link set, sorted comment or inbox queue, or status note.
Can the owner inspect one finished item without rebuilding the work?
Reporting-only access to named campaigns and sources, with no billing, bidding, audience export, tag-manager, recovery, or broad admin rights.
Limited scheduler, asset, inbox, and reporting access for one channel, with no billing, ad-spend, password, recovery, or broad admin rights.
Give the lowest access that completes the first task.
A request to change spend, targeting, bids, audiences, conversion setup, tags, final ad copy, claims, a launch, pause, or live campaign setting.
A missing approved caption, asset, link, reviewer, or publishing owner; a risky reply; complaint; pricing, giveaway, claim, or public dispute.
A hold prevents an unapproved spend or public decision.
Campaign strategy, targeting, bids, budget, launch and pause decisions, tracking changes, customer-data rules, final ad copy, and performance interpretation.
Strategy, themes, brand voice, final captions, offers, public promises, sensitive replies, ad spend, account settings, and final publication.
The role title does not transfer decision authority.
Accurate exports, screenshots, source links, QA notes, clear held items, and fewer missed link, UTM, or claim mismatches.
Accurate caption, asset, link, and date matches, correct routing, clear status notes, and no missed escalations.
Expand only after real samples are easy for the owner to review.
Choose PPC support when a marketer needs exports, screenshots, search-term notes, placement notes, landing-page checks, and held campaign questions in one review packet. The marketer still controls spend, targeting, bids, tracking, copy, and live changes.
Choose social media support when approved posts need the right captions, assets, links, dates, and channels, while comments and inbox items need routing. The owner still controls voice, replies, promises, and what publishes.
Do not start with an undefined marketing assistant expected to change bids, interpret performance, write final captions, answer complaints, and publish. Split the work into a campaign-QA lane and a social-channel lane, then add scope only after reviewed samples are clean.
PPC support can collect evidence, check written rules, and prepare campaign notes. Social media support can organize approved posts and route public interactions. The owner decides what to spend, who to target, what a claim or offer says, what a post or reply says, and what goes live.
"Use the approved source and written checklist to prepare the named PPC QA packet or social-media record. For PPC, hold and route budget, bids, targeting, audiences, tracking, conversion setup, campaign launches or pauses, final ad copy, offer claims, and live account changes. For social media, hold and route strategy, final captions, brand voice, offers, pricing, claims, sensitive replies, complaints, refunds, public disputes, publishing, account recovery, billing, ad spend, and platform permissions. Link the source, record the question, and name the authorized owner who decides."
Start with one lane and a small review sample. Add PPC or social scope only after the owner can inspect the first work without untangling it.
Use named reports, campaign QA rules, limited access, and marketer review before another campaign is added.
Read the PPC support guideSocial pathUse an approved calendar, asset rules, reply boundaries, limited access, and owner review before another channel is added.
Read the social media support guideShared functionSeparate support preparation from campaign strategy, spend, claims, consent, and publishing decisions.
Open the digital marketing guideReview evidenceKeep the approved source, claim, reviewer, publishing owner, evidence, and recheck together.
Open the SEO brief approval sheetNo. PPC support prepares reports, source notes, search-term or placement notes, landing-page checks, and campaign QA records for marketer review. Social media support prepares approved post queues, matches captions and assets, sorts comments and inbox items, and prepares status notes.
Possibly, after each lane has written sources, limited access, held actions, and an owner review path. Start with one documented lane rather than assuming one person can safely handle paid-campaign controls and public social work.
No. The assistant can prepare approved records, drafts, queues, exports, and QA notes and flag gaps for review. Authorized owners retain strategy, targeting, budgets, bids, claims, consent, final wording, publishing, platform permissions, and live-change decisions.
Give only the named campaign views, folders, scheduler access, and permitted fields needed for one first lane. Keep billing, ad spend, broad administration, audience exports, imports, password recovery, and permission decisions with authorized owners.
These sources inform the task examples and access caution. They do not standardize job titles, rank staffing options, or prove a staffing outcome.
Use OutsourcedU to write the role, SOPs, onboarding steps, and weekly review before you hire more people.