Export search-term, placement, and asset reports from approved views without changing campaigns.
Role guide · Paid marketing
Outsource PPC support, not ad spend decisions.
A PPC support assistant can pull reports, check search terms, test landing-page links, prepare UTM notes, and build campaign QA logs. Keep budget, bidding, targeting, launch approval, tracking changes, and final ad claims with the marketer.
Best first laneQA
Reports, search terms, landing pages, UTMs, screenshots, and blocked issues.
Review ruleMarketer
The assistant prepares notes. The marketer approves changes and explains performance.
Access ruleLimited
No billing, audiences, tag manager, launch rights, or broad admin access at the start.
Fit check
This role works when the account rules are written down.
PPC support is a good first role when the work is repeat checking and reporting. It is a poor first role when the assistant has to decide how much to spend, who to target, or what the ads should promise.
- Good fit: weekly report packets, search-term notes, placement checks, URL tests, UTM checks, screenshot folders, and campaign QA logs.
- Poor fit: unclear offer rules, broad ad account rights, messy tracking, no reviewer, or pressure to apply changes without approval.
Ready-when checklist
- The marketer has written which platforms, campaigns, reports, and fields the assistant can view.
- Campaign naming, UTM rules, landing-page checks, and screenshot examples are easy to follow.
- The assistant can see reporting views without billing, audience, tag, or broad admin access.
- There is a clear rule for suggested changes: prepare the note, link the source, wait for approval.
- A marketer reviews every QA log and report sample during the first two weeks.
- Blocked items include spend, targeting, launch, tracking, customer data, final copy, and claim decisions.
If this list feels thin, use the SOP readiness checker before recruiting.
Scope
Start with account work a marketer can review fast.
Give the assistant one platform, one campaign group, and one checklist first. Add more reports or QA lanes only after samples are accurate.
Check landing-page URLs, UTM names, form paths, and thank-you pages before a marketer launches changes.
Prepare negative-keyword, budget, and creative notes for review without applying them directly.
Build weekly screenshot folders and simple metric tables from the account, dashboard, and CRM source links.
Flag ads, extensions, or landing pages that do not match approved offers, prices, or claims.
Keep a campaign QA log that shows what was checked, what failed, and which owner decision is needed.
Boundaries
Let the assistant prepare PPC work. Keep account changes with the owner.
Paid media touches spend, tracking, customer data, and public claims. A new assistant needs narrow access, approved examples, and a clear rule for when to stop and ask.
Use this role to make PPC review easier. Do not use it to hand off budget, targeting, tracking, or offer decisions before the account rules are proven.
Keep these with the owner first.
- Campaign strategy, targeting, bidding, budget changes, launch approval, and pause-or-scale decisions.
- Ad account admin rights, billing access, conversion setup changes, tag manager edits, and audience exports.
- Final ad copy, offer claims, competitor claims, regulated wording, price promises, and guarantee language.
- Interpreting performance, deciding why a number moved, or telling the business what to spend next.
- Customer-list uploads, remarketing audiences, consent decisions, and any data-sharing rule.
- Any change that can spend money, break tracking, expose customer data, or publish an unapproved promise.
First 30 days
Prove one paid-media support lane before widening access.
The first month should prove accuracy, source habits, QA discipline, and access control. More campaigns come after the first lane is safe.
Start with report exports and link checks
Give the assistant one reporting view, one campaign group, and one landing-page checklist. They collect screenshots, links, and source notes. The marketer checks every sample.
Add search-term and placement notes
Let the assistant flag odd searches, weak placements, broken URLs, and missing UTMs. They write notes for review instead of adding negatives or changing settings.
Prepare creative and offer QA
Use approved offers and claim rules to check ads, assets, extensions, and landing pages. The marketer still approves final copy and any live account change.
Review accuracy before widening access
Check report accuracy, source links, false alarms, missed issues, and review time. Add another campaign only if the first lane is clean and easy to review.
Quality checks
Review sources, links, claims, and blocked decisions.
A useful PPC support assistant makes the account easier to review. If the marketer has to fix guessed notes, mystery numbers, or hidden account changes, the lane is not ready to expand.
Weekly review questions
- Did every report number include the source tool, date range, and screenshot or dashboard link?
- Were search-term and placement notes written as review items, not live account changes?
- Did the assistant avoid budget, targeting, bidding, launch, tracking, and audience decisions?
- Were ad claims, prices, guarantees, and regulated phrases sent to the marketer for approval?
- Did landing-page and UTM checks catch real issues without creating extra cleanup work?
- Did the weekly QA log make owner decisions easier to see?
Plan before recruiting
Use this page as the first draft of the PPC support brief.
Tie the PPC lane to a function guide, scorecard, cost estimate, and quote brief before you ask a provider or candidate for help.
Next step
Read the digital marketing function guide
See which marketing admin tasks are safe to hand off before ad spend, targeting, and claims stay with the owner.
Open this plannerNext stepEstimate paid marketing support cost
Plan part-time support, tool access, setup time, and marketer review before comparing provider rates.
Open this plannerNext stepScore this PPC role first
Check repeatability, account risk, SOP readiness, review time, and first-month outcomes before recruiting.
Open this plannerNext stepWrite the provider quote brief
Send the same platform scope, blocked decisions, access rules, QA examples, and report format to each provider.
Open this plannerFAQ
PPC support assistant questions
Can PPC support work be outsourced?
Yes, if the role is support work. Start with report exports, search-term notes, placement checks, landing-page QA, UTM checks, screenshot folders, and campaign QA logs. Keep budget, targeting, bidding, launch, and strategy decisions with the marketer.
Should an offshore PPC assistant change campaign settings?
Not at first. They can prepare notes and screenshots for review. A marketer should approve or apply any change that affects spend, targeting, tracking, audiences, ad copy, or landing-page promises.
What access should a PPC support assistant get first?
Start with limited reporting views, named campaigns, MFA, no billing access, no tag manager access, no audience exports, and no broad admin rights. Expand only after reviewed samples are clean.
What is a safe first PPC support project?
A safe first project is a weekly QA packet: source screenshots, search-term notes, landing-page link checks, UTM checks, and a short list of owner decisions needed before any account change.
Next step
Turn paid-media support into one reviewable role brief.
Pick the first campaign lane, list the reports and blocked decisions, narrow the account access, and decide who reviews samples before you recruit.
Build your handoff system
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Use OutsourcedU to write the role, SOPs, onboarding steps, and weekly review before you hire more people.